NO ANIMALS. NO EXCUSES.  •  PLANTS WITH ATTITUDE  •  TASTE THE REVOLUTION  •  MADE FOR FOOD LOVERS  •  NOT YOUR HIPPIE BURGER  •  NO ANIMALS. NO EXCUSES.  •  PLANTS WITH ATTITUDE  •  TASTE THE REVOLUTION  •  MADE FOR FOOD LOVERS  •  NOT YOUR HIPPIE BURGER  •  NO ANIMALS. NO EXCUSES.  •  PLANTS WITH ATTITUDE  • 
Plant-based food is broken. We fixed it.

FLAVOR OVER EVERYTHING.

Burgers, sausages & grounds with the guts to taste incredible. No bland. No boring. No compromise.

24g Protein per serving
0 Animals harmed
100% Flavor delivered
NEW DROP
RebelRoots signature burger
#NotYourHippieBurger
The Lineup

WEAPONS OF
MASS DELICIOUSNESS

BESTSELLER
The Riot Burger
Add to Cart

The Riot Burger

Smashed, seared, and absolutely filthy. Four-burger pack.

NEW
Anarchy Sausages
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Anarchy Sausages

Snap casing. Bold smoke. Six links of pure chaos.

Ground Zero Ground
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Ground Zero Ground

Taco night. Bolognese. Whatever you want. One pound.

HOT
Hellfire Strips
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Hellfire Strips

Spiced chicken-style strips. Marinated 24 hours. Not for the meek.

The Manifesto

WE DIDN'T
START A
HEALTH BRAND.

We started a food brand. There's a difference.

The plant-based industry spent years apologizing β€” for texture, for flavor, for not being "the real thing." We're done with sorry.

RebelRoots is built for people who eat for pleasure. Who close their eyes when a burger hits right. Who don't want a lecture with their lunch.

Plants can be indulgent. We proved it. Now we're coming for the freezer aisle.

Join the Rebellion
Bold food photography
EST.
2024
🌱

Whole Plant Ingredients

No mystery proteins. You can pronounce everything on the label.

β†’
πŸ”₯

Chef-Developed Flavors

Tested in real kitchens by people who actually care about taste.

β†’
πŸ’₯

Unapologetic Texture

Sear. Sizzle. Snap. We engineered the bite, not just the nutrition label.

β†’
⚑

Your Table. Tonight.

Ready in minutes. Impossible to tell who made it better β€” you or us.

They Said It, Not Us

THE WORLD NOTICED.

β˜…β˜…β˜…β˜…β˜…
"The burger that finally made me stop faking enthusiasm for plant-based food."
β€” Bon AppΓ©tit
β˜…β˜…β˜…β˜…β˜…
"I've never seen a freezer section product inspire a standing ovation. First time for everything."
β€” Eater
NYT Cooking Bon AppΓ©tit Food & Wine Eater Serious Eats Wired
Available Now

FIND YOUR
REBELLION.

We're rolling out fast. Find us in the frozen section at these retailers β€” or order direct and skip the parking lot.

Whole Foods
Sprouts
Kroger
Target
Walmart
Trader Joe's
Order Online

Get the Drop First

New products. Limited releases. Zero spam.